Shmaltz Brewing: A craft beer outsourcing success

You may have enjoyed a Shmaltz beer, but do you know where it was brewed? Bloomberg BusinessWeek provides us with a interesting look at this craft beer brewed in Saratoga Springs, New York – two million bottles a year.


From the article:

Beer lover Jeremy Cowan hadn’t ever brewed a single batch of beer when he launched his craft beer company, Shmaltz Brewing,
out of his Mission District loft in San Francisco in 1996. Instead,
Cowan, then a technology purchasing manager at a startup, paid a local
brewer $1,500 to make and bottle the first 100 cases. In a nod to his
Jewish heritage, Cowan named the ale He’brew Genesis…

Full story:

http://www.businessweek.com/articles/2012-08-20/a-craft-beer-brands-winning-recipe-outsourcing

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